So, according to our highly esteemed chairman (!) it was never the intention to lose the name St James' Park, simply to add the name of a sponsor to it so it could be known as something like the Sportsdirect@St James'Park Stadium!
What sort of nonsense does this man talk?
I've got a better idea; just call it CharversUnited@StJames'Park.com and be done with it. Or Pileemhighsellemcheap@SJames'Park.com that would do it!
'Where are you going this fine Saturday afternoon?'
'Oh we're off to the match at Sportsdirect@St James'Park!'
'Oh!'
And WHY, when he won't spend a penny on players, does the equally esteemed (!) Mr Ashley want to spend a fortune installing a large screen in the ground? Who wants to watch a big screen when your at the match? Presumably it's so he can put Sports Direct adverts on a loop!

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